Analyzing a Hong Kong gamer’s online interest transmits into a profitable market for ad companies.
Hong Kong gamer’s life
Statistics show that Hong Kong is home to the biggest online pool of mobile gamers globally. Going deeper on analyzing their other interests presents a viable opportunity for a huge market audience.
Hong Kong has a population of around eight million, with 96 percent of which are mobile phone users. The city is populated with technologically connected citizens. An average Hong Konger spends around seven hours of online time daily. Around 23 million mobile subscribers can be found in Hong Kong, a very huge potential for any business enterprise with a good marketing strategy.
Companies in Hong Kong have a huge market if only the are able to connect with the majority of its online audience. Online Analytics is very helpful to determine common interest for target users of the internet. User engagement is now considered as more important compared to user demographics.
Analyzing the sites and content a user visits give companies an understanding of how marketable similar contents can be. Interest and passion can help ad companies tailor ad content specifically for Hong Kong gamers browsing the internet.
Target audience
Hong Kong gamers represent a large marketable group. Nearly half of Hong Kong’s population indulge in online gaming. Ipsos, leading global market research and consulting firm dug deeper into interests that these gamers share in common aside from gaming.
Spending Capacity
According to Ipsos data, gamers usually are high-spenders compared to non-gamers. 76% percent of gamers are willing to spend more on high-speed internet plans compared to only 45% for non-gamers.
Gamers are more likely to buy items endorsed by game streamers regardless of whether it is connected to gaming or not. Influencers make a lot not only from their streaming but also for the brand endorsements they carry out.
This just shows how large and influential is the market out there for gamers, and Hong Kong is a large contributor to that.
Trends and interests of Hong Kong gamers’ online usage
- Gamers spend twice as much time on Youtube than non-gamers
- 42% are into Music Videos
- 33% are into Variety Shows
- 33% are into Cooking / Food related Shows
- Gamers’ interest was also analyzed
- 1.8 times more likely to be into bargain hunting
- 1.6 times more likely to be into family travels
- 1.5 times more likely to be into food trends
With the following analytics found on Hong Kong gamers, it gives influencers and marketing companies a nice hint on where to focus their ads in order to rack up their profit.
Connection to Education
There’s a controversy about video games being a sport. Why not? Consider that eSports, as it is known, requires athletic ability. Gamers require practice and physical activity when competitions take place in stadiums and need stamina and focus to stay in the game. Video games and the playing of them checks all of the required boxes in my book for sports. Now there are online courses for developing these skills for gamers.
The list of few colleges debuting their eSports program is as follows, Becker College, Britain’s Chichester University, The Ohio State Unversity, and Virginia’s Shenandoah University. These colleges are hoping to come up with similar success from their Asian counterparts in Singapore and China.
Aside from being a gamer, if you’re thinking of a very fulfilling career in this present day, why not consider being a developer of e-games? You can get a salary between Forty Thousand to Sixty Thousand US dollars ($40,000 – $60,000) based on tenure level. Video game designers will most likely earn an average compensation of Fifty Thousand Four Hundred US Dollars ($50, 400) annually.
Video Game Designers obtain the highest salary in Washington, where they earn a compensation of approximately Seventy Thousand Three Hundred Sixty US Dollars ($70,360). The profits are topnotch too for the gamers. For instance, in June 2019 at Fortnite World Cup, Kyle Giersdorf, a US teenager won a whopping three million dollars ($3M).
